Global Financial Services In 2015 Part II


By M. Isi Eromosele

Financial institutions of every shape and size are likely to face a continuing challenge to grow their top line – even after large acquisitions. Financial markets reward financial institutions achieving the best revenue growth and superior risk adjusted returns on invested capital.

For instance, an Oseme Finance analysis shows that on a worldwide basis, the five banks with the fastest revenue growth saw their stock price soar by an average of 91 percent over a four year period - over four times better than the industry average.

Going forward, there may be reduced headroom for growth in most mature western economies; the strategy would be to solidify existing customer relationships, steal market share and increase share of wallet by relearning the growth habit through innovative practices.

Financial institutions should rethink their growth strategies, eschewing product innovation in favor of process and service improvements. The latter are much harder for competitors to replicate, thus providing a more enduring advantage, both in terms of better customer relationships and revenue growth.

Process and service innovations also tend to reduce complexity and cost, creating a ‘virtuous circle’ of top-line growth and bottom-line profitability.




Successful financial institutions are likely to embed innovation into the very fabric of the organization – from strategy and processes, to people, systems and business partners – actively developing good ideas into enduring commercial success.

Transparency and compliance as a performance springboard

Regulators and capital markets are demanding greater transparency in all aspects of governance. But top-performing firms by 2015 are likely to go beyond the minimum requirements, using transparency and compliance as a way to win the hearts and minds of investors, and leveraging their efforts to improve decision-making, cost efficiency, and service quality.

This is a significant mindset shift for most financial institutions.  Since behavioral shifts are often the most challenging to attain – expect many financial institutions not to develop this capability for a performance springboard.

Strategic Technology Underpinning

By 2015 leading financial institutions are likely to be some of the most sophisticated users of technology on the planet. Today the top 25 financial institutions in the world spend in excess of $50 billion on technology in a single year.

Financial institutions should get improved productivity, enhanced revenue growth, and better profitability from this level of spend in the future. The challenge going forward for financial institutions should be two fold – digitization of business and effective IT governance.

Firstly, the differentiator between success and failure is likely not to be the absolute amount spent, but rather on the governance of technology within the business. Recent decades have seen large gaps open up between the board and technology departments within financial firms. 

Secondly, financial institutions are incredibly complex businesses. Over the next five years, technology should be applied to reducing this degree of complexity by the eradication of paper-based processes.

For instance, trading of many asset classes is now done on electronic exchanges. By contrast, back-office clearing and settlement is often stuck in a paper-based world driving up complexity, risk and reducing the efficiency of markets.

By 2015, technology is likely to be almost invisible yet pervasive throughout leading financial institutions. This simplicity should drive new business models and be integral to forging each of the hallmarks of success within the global financial services industry.

M. Isi Eromosele is the President | Chief Executive Officer | Executive Creative Director of Oseme Group - Oseme Creative | Oseme Consulting | Oseme Finance
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